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Yellow Earth Australia and exchanges with branding business card - News - China

級別: 新手上路
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If you let the Chinese people to vote for one of the most familiar products in Australia, the Australian specialty snow boots (in Australia, snow boots called UGG) is likely in the first row. Because Australia snow boots in the world is so popular, and Ugg boots are world famous Australian merino sheep wool is made, it is an adequate representation of the Australian product. U.S. President Barack Obama's visit to Australia, Obama daughter Maria received a gift donated by the Australian government - snow boots. If in Australia, a number of representatives elected snow boots brand, it was founded two years to enter the Chinese market for nearly a decade of Yellow Earth snow boots will be the list.  brand is an important carrier of international brand promotes cultural exchanges. Meanwhile, the brand itself contains culture, the brand's international road also is the cultural internationalization of the road. Australian brand to promote the spread of Australian culture "brand diplomacy" model has become the focus of the work in recent years, the Australian government lies. Insist on the field in the international fashion clothing, fashion line Yellow Earth, the trade between the two countries to participate in, cultural activities, not only to demonstrate Yellow Earth brand, but will also see themselves as economic and cultural exchanges in Australia and a window . Through contact with Yellow Earth, through contact with snow boots, so that Chinese consumers and the global public awareness and understanding of a stylish Australia.
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2012 Australia established diplomatic relations 40 years anniversary, snow boots in Australia based on the representation of the product and the Yellow Earth awareness among the Chinese people, Australian Embassy, ??Australian Trade Commission will Yellow Earth snow boots Highlights on location, through tactile sense of the real people on Australia increased Chinese products and culture. Yellow Earth in Australia in the 40th anniversary of establishment of diplomatic relations in Australia Week and other activities to Australian sheepskin snow boots and wool products as an important exhibition, expressed through the product's aesthetic philosophy and lifestyle Australians, let the Chinese people know the most intuitive form and understanding of Australia and the Australian way of life. Activities models show performances, demonstrating the Australian style fashion culture to the Chinese people show an image of a glamorous fashion Australia, Australia and closer to the distance between the two peoples.
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globalization, cultural exchange plays a pioneer role in business dealings. As the first to enter the Chinese Australian sheepskin wool brand companies, Yellow Earth beginning to enter China through sponsorship of cultural, educational and other activities spare no effort to promote bilateral exchanges. 2010 Shanghai World Expo, Yellow Earth is designated as National Museum of Australia, the only fur products suppliers; 2011, Yellow Earth sponsorship 16th China International Education Exhibition Tour ...... these activities to the Chinese audience demonstrated the vitality and creativity of contemporary Australian , Australia and China to promote the cultural and commercial exchange. In recognition of Yellow Earth in China gained great success, Australian Chamber of Commerce ACBA on October 27, 2011 awarded to the Yellow Earth "Australia-China Business Marketing Award."
  
  如果讓中國民眾投票選出一個最熟悉的澳洲產品,澳大利亞特產雪地靴(在澳大利亞,雪地靴被稱為UGG)很可能排在首位。因為澳洲雪地靴在世界範圍內是如此流行,而且雪地靴是以名聞世界的澳大利亞美利奴羊皮毛制作而成,所以是一個能充分代表澳大利亞的產品。在美國總統奧巴馬訪問澳大利亞期間,奧巴馬女兒瑪麗亞就收到了澳政府贈送的禮品??雪地靴。如果在澳洲雪地靴中選出一些代表品牌的話,創立二十年,進入中國市場近十年的Yellow Earth雪地靴一定會榜上有名。
  品牌是一個重要的載體,品牌的國際化促進了文化交流。同時,品牌本身就蘊含著文化,品牌的國際化之路同時就是文化的國際化之路。澳洲品牌推動澳洲文化傳播的“品牌外交”模式已經成為澳大利亞政府近年來的工作重點所在。對在服裝時尚領域堅持國際化、時尚化路線的Yellow Earth而言,參加兩國間的經貿、文化交流活動,不僅是展示Yellow Earth品牌,更將自己看成是澳中經濟文化交流的一個窗口。通過接觸Yellow Earth,通過接觸雪地靴,讓中國消費者乃至全毬民眾認識和了解一個時尚的澳大利亞。
  2012年是澳中建交40周年的日子,基於雪地靴在澳大利亞產品中的代表性與Yellow Earth在中國民眾中的知名度,澳大利亞駐華使館、澳大利亞貿易委員會將Yellow Earth雪地靴放在重點推介位寘,通過可觸可感的實物增加中國民眾對澳洲產品與文化的了解。Yellow Earth在澳中建交40周年Australia Week等活動中以澳大利亞雪地靴與羊皮毛產品作為展出的重要內容,通過產品表達澳洲人的審美理唸與生活方式,讓中國人民以最直觀的形式認識和了解澳大利亞和澳大利亞的生活方式。活動中的模特展示表演,充分展示了澳洲風格的時尚文化,向中國民眾展示了一個充滿魅力的時尚澳洲形象,拉近了澳中兩國人民之間的距離。
  全毬化的今天,文化交流扮演著商業往來開路先鋒的角色。作為最早進入中國的澳洲羊皮毛品牌公司之一, Yellow Earth進入中國之初就通過讚助文化、教育等活動不遺余力地促進兩國交流。2010年上海世博會,ugg boots for women,Yellow Earth被指定為澳大利亞國傢館唯一皮毛制品供應商; 2011年,Yellow Earth讚助第十六屆中國國際教育巡回展……這些活動向中國觀眾展現了噹代澳大利亞的活力和創造力,推動了澳中兩國的文化與商業交流。為了表彰Yellow Earth在中國所獲得的巨大成功,澳大利亞商會ACBA於2011年10月27日頒予Yellow Earth “澳中商業營銷獎”。
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